Personal Branding in a Digital World

What is branding? Is it a tagline, a visual icon, a jingle? Or does it stand for something more? What is personal branding? How are our deepest and most personal values – what we stand for – reflected in what we do online and how we present ourselves in a business context?

I just attended the first in a series of workshops facilitated by Michael B. Maine (who I met through Twitter). Michael is a specialist in socially responsible marketing and social entrepreneurship, and is both staff and student at the Bainbridge Graduate Institute (BGI), a pioneer in the sustainable MBA degree.

There are so many good things to say about this workshop. The majority of the attendees were members of Michael’s cohort or instructors at BGI, and I have to say: Wow, I have never seen a group of MBA students more excited about being in MBA school. (I am not affiliated with BGI in any way, this is just my personal observation from one evening). I was nowhere near that excited about getting my MBA!

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